2015 + TV concept has quietly in the television media market, in the past with the notions of Internet media keep opposing view is different, how to love each other with the Internet media TV media transformation is the necessary choice.In 2015 has + electricity, + social networking and other new media.
After 2016, whether the TV media will continue their cross-border road, if there was a virgin land development become a part of the TV + ecosystem?In 2016, television can also add what?
Television has added 2015?
T2O: TV + electrical contractor
TV watching while selling patterns are popular, especially like "on the tip of the tongue of China" and "why sheng's xiao" are ever to promote this model, can also be called T2O.T2O patterns are able to gradually attention by TV media and electric business platform, is ultimately help make up for the deficiencies, can get.
"On the tip of the tongue of China", while the feature films and no pattern of innovation, but they accidentally started a F2O (FocustoOnline) model, on the tip of the tongue 2, Tmall prominently on the front page, specially set up "on the tip of the tongue of China" special entrance.At the beginning of this year's TV show "why sheng's xiao" and pored over in the process, if the audience attracted by the characters of jewelry, clothing and other goods, with Tmall client to sweep the Oriental satellite TV channels can buy by watching them.
TV media + club
Another inevitable media platform is social media, as young people carrying more than half a life of social media, which contain the spread of power is immeasurable.And TV media have to do is how to TV media platform on the dock with the social media platform, and a perfect start running.
Of social TV of television, however, does not stop, we see the shake on CCTV in the spring of hope, a lot of young audiences back to the screen.Actually before last year's "Chinese good voice" has taken with WeChat cooperation, open WeChat "shake" quizzes students dream mentor, and can jump to tencent video client to watch the show, effectively realized the real-time interaction between the audience and television.
And the growing trend of shake is intensifying, and now WeChat TV "shake" a function has access to more than 50 television, there are hundred television opens the interactive "shake television".
2016, still can add?
But the Internet only in the invasion of the Internet to the whole of the most popular social and business media, television media ecosystem extravagance will also enter the area?
Content: TV + film and TV production company
First for ecosystem, enthusiasm for the underlying content is always the pursuit of.In variety and show these two pieces of the biggest TV content on the operation mode, the television media to the two different patterns.
Variety of separation has become a trend since 2015, the birth of more variety show production company to become the best example.In all through the purchase form of television drama plate originally, is now displayed more homemade tendency, and the tendency of mixed with a combination of television media and film and television production company.
Like dragon TV before the monk who pictures and hunan satellite TV and days of entertainment entertainment is relying on large group operation, provide a steady stream of content resources.And this trend may become a new trend in 2016.
Run over TV content has become a TV campaigns with some money, and after the run, custom, self-control will become bigger.
Channel: + mobile TV
In terms of channel, the television media has been successful with WeChat, weibo and other social media links depending on the screen and screen the starting point of a bridge.Then, in 2016, the TV + breakthrough in channels may be another aspect on the mobile end - electrical contractor.
Is not a simple T2O, but more direct TV screen + mobile TV business.Because on the way of double screen, TV + phone collocation method is more reasonable.
On the combination of mobile electricity and television screen, double tenth of the hunan satellite TV in 2015 + Tmall cooperation is a precedent.On the 2016 TV + ecosystem, this move should increase the proportion of the electricity.
As to Tmall, jingdong this kind of electric business platform, or trying to shout this proprietary platform is a problem.
User: TV + user
In the content and channels, the media is another factor.In 2016, and how the TV in the Internet age to woo users group?The next target of TV + era.
In previous inertia of traditional TV media, TV media and users has maintained the relationship between output and accept the relationship.Messaging, WeChat appeared after good relationships with improved the transmission of the passive.But after the big hit the Internet, TV media also in chasing this more real-time interactive user relationship chain.
In 2016, this trend may be with the emergence of more technology, high-definition interactive TV platform of cloud, 4 k video, push "inside" the emergence of new technology to drive more users to real-time communication.
Before including like "TV +" concept put forward by the anhui satellite TV, all channel double screen interactive, converting the audience to the user.When the trigger interactive TV content, the audience interaction contact brand, brand image combined with superposition of TV content mind to spread to the audience, at this point, the advertisement will become the "content" is expected.Based on TV credibility, "TV +" interactive content for guarantee, commercial brand exposure will be efficient, effective touch the core of consumer demands.